Get Gooped!

Gwyneth Palthrow

Gwyneth Palthrow

Got GOOP by Gwyneth Paltrow?

Oscar winner launches lifestyle website

Fashion Week Daily Dispatch-Monday, September 22, 2008

(NEW YORK) Gwyneth Paltrow has launched her own lifestyle website, GOOP by Gwyneth Paltrow. It’s a “collection of experiences [of] what makes life good” according to the site. Currently in its nascent stages, each of the sections (Make, Go, Get, Do, Be, See) link to an essay by Paltrow. Want to live like Gwyneth? Here’s a few tips. “Make your life good. Invest in what’s real. Cook a meal for someone you love. Pause before reacting. Clean out your space. Read something beautiful. Treat yourself to something. Go to a city you’ve never been to. Learn something new. Don’t be lazy. Workout and stick with it. GOOP. Make it great.” The first email newsletter will launch on Thursday.

GOOP is the latest brand expansion by Paltrow who last night launched her PBS culinary show with Mario Batali, Spain…On the Road Again. Last week, she made an appearance on Oprah to showcase her personal workouts with fitness guru Tracy Anderson, who recently launched a series of fitness DVDs. Comments from Paltrow’s publicist were not received by press time.

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